In the summer of 2013, the Walt Disney World Resort in Florida began testing a brand new program called My Magic Plus (My Magic+), an almost $2-billion technology that has been in the works for quite some time. The goal of this program is to allow resort guests to have a completely personalized experience during their Disney vacations by creating customized itineraries and plans for their trips. Initially, a small percentage of visitors staying at select Disney resorts were able {Read More}